It's no secret...
The difference between failure and success in digital marketing lies largely in your ability to connect with business owners and land new clients.
And in case you haven't noticed...
It's been getting harder and harder to make connections with local business owners and decision makers.
How could this possibly be?
A few decades ago, you had to walk in, call on the phone, or send a letter. Or maybe a fax.
Now you can contact prospects via email, Facebook messenger, LinkedIn, their Google Business Profile, Twitter, Yelp, and on and on and on.
So why isn't it any easier to get in touch with people?
*Obvious answer alert*
It's because our prospects are humans, and we humans have a finite amount of attention.
So, how do you capture the attention of prospects in an increasingly noisy world?
You give them something that all...